Growth hacking is the buzzword for startups. The reason is obvious: everyone wants to grow ridiculously fast and acquire millions of users and dollars in revenue.
Sean Ellis coined it in 2010 when trying to come up with a new job description. Sean is the original growth hacker. Ellis was the head of marketing at LogMeIn, the first marketer at Dropbox, Lookout and Xobni, advisor to KISSmetrics and Eventbrite, mentor at 500 Startups.
Ellis is a contributor to Entrepreneur Magazine and The Wall Street Journal
Growth hacking has been around for almost a decade now. Every startup is looking for growth hackers. But what does it mean for new ventures? How does one hack growth?
Well, start simple focus on key elements, don’t fret the small things and focus on the big picture. Many new businesses get too worrisome for their new logo and spend countless hours on designing the ‘perfect’ logo.
FACT: Your business logo is going to change a lot over the years as your business matures. Focus on getting your product out first.
I’ll give you 5 easy tips you can implement today. These tips will help you maintain a laser focus on the growth of your startup and not fret the small things.
1. Professional Website
Prospective clients see a strong, clean website as a mark of professionalism. A web presence also increases the chances you’ll be found on search engines like Google.
2. Marketing that Focuses on ROI
Marketing is key to any business and critical for a new business. Embrace SEO, blogging and key platforms like Facebook and LinkedIn to get the word out. Most importantly, your customer is online.
3. Process Automation
Automation reduces redundant processes while enabling rapid scaling of business. Best example could be a CRM which gives everyone across the business a better way to manage the customer relationships and interactions.
Use Analytics to collect data through different applications. Identify the patterns across the data to plan and predict business strategy for the course ahead.
Be ready to embrace new technologies and experiment with your approach. Business is an ever-changing landscape, leverage new technology to gain a competitive edge.
If you're a new business and ready to hack growth in 2018, contact Grey Hatch.