AMP-lify your SEO in 2018

AMP Logo


If your web pages could load 4X faster, you’d do it. Right? And it’s logical. We don’t want to wait for a page to load to read the contents.


Last week we shared this image on our Facebook page showing some interesting facts about load times and its impact.

Page load times and impact
Page load times and its impact

A 0.1-second increase in page load time led to 1% decrease in sales for Amazon. This is worth 1.3 billion dollars per year. It’s a lot of money to be losing each year due to a slow page. Other example included Walmart. A 1-second decrease in page load time led to $274M/year in revenue for Walmart. Page load time has a direct impact on your sales. This is enough reason to optimise your website for faster load times.


AMP helps you achieve just that.

But what is AMP anyway? According to AMP website, AMP is an open source library that provides a way to create web pages that load near instantaneously for the users.

According to Instapage, AMP web pages load 15% to 85% faster than non-AMP sites and use 10X fewer data.  SEO rules already dictate you must:

  • Leverage browser caching
  • Improve server response time
  • Minify resources
  • Optimise images; among other things.

With a focus on smartphones, Google is now focusing on making websites that load faster on mobile. But how does AMP help you in this?

Google's AMP
Google’s AMP

Google’s Accelerated Mobile Pages (AMP) is a framework to build pages that load fast on mobile devices, and it includes the following core components:

  • AMP HTML: A stripped down version of HTML that restricts features known to increase loading times.
  • AMP JavaScript: Modified JavaScript with features including lazy loading of images, meaning images will not load until a user scrolls down to the image.
  • AMP Cache: Pages will be cached and delivered by the network from their servers.

The bigger question is how this affects your SEO. SEO is all about backlinks and website traffic, right? Well…no.

When it comes to SEO there are so many things that can be done including keywords, domain authority, backlinks and website traffic, etc. And now, AMP. (Why Google? Why?) No Google doesn’t hate you.  They are thinking about the user experience. People like faster loading websites. Instant gratification, am I right?

BUT! AMP is not a ranking factor yet. Shocking? I know. In a Google+ Hangout John Mueller, webmaster trends analyst, Google confirmed this.

So what? Is this article a big waste of your time? No, don’t close the window. Wait!

It’s not a ranking factor yet! But the thing is AMP will affect load times and bring more traffic (huh?). I now ask you to read the opening paragraph of the Article again. Loading time affects user experience (and sales).

Better load times= better user experience=better SEO=better sales

If you’re on mobile right now go to google and check any trending news. You’ll see AMP website are above the fold content on the first page of Google’s SERP. Go on. I’ll wait.


AMP might not be a ranking factor yet but mobile friendliness is. Sites must be mobile friendly to get a better position in Google’s SERP.

As a business owner with a fancy website, you might not have given much thought about how your website loads on mobile. With smartphones becoming common, you must shift your focus to where the customer is- mobile phones. People surf on the mobile more than the laptop. It’s a fact. Another fact is that they want quick loading websites. But how to create one? It’s a matter to be touched upon in a different article.

Parting thought: AMP’s logo is somewhat similar to Marvel’s Flash. Maybe it’s because of speed.

Losing business because of a slow loading website? We can help. Reach out: WhatsApp or Call

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