As a start-up, you need to have a website. It’s not something you should do. It’s something you must do. Whether you do it yourself or hire an agency to do it for you, it’s worth the investment to build a website.
If you’re not online, you’re not in business. You’re losing to competition. Your website is your storefront. Having a small storefront is still better than no storefront at all. As a start-up, you must act quickly to snag a share of the market.
- Choose a market: Startup believes that the whole world will love their product but in fact, only a small portion of the market is interested in it. Identify your target market and go for it aggressively.
- Product/Service: As a start-up, your product is new (whether the product itself, its execution or delivery). So, to make site visitors understand how your service work you must use detailed information or short crisp clear ones on how your service works. Use real quality images. You should also be transparent about the service, not to hide any material fact (like delivery in a particular area).
- Build your website: A good website is more than a single page. You’d want to create multiple pages dedicated to different parts of your startup. The overall goal of the website should include a call to action (learn more, sign up, download, etc.).
- Contact Us: Contact Us is an important page of your website to build trust so make sure to include as much information as you can (phone, email, physical location)
- About Us: You must share the vision of your startup on this page, detailing what you are and your product. Write what your business does in a clear and concise statement. Visitors must be able to understand what you do within seconds of landing on your website.
- Team Page: If you’re a startup, you know the value of funding. A team page highlights the uniqueness of your start up- the team that makes it. If you have a strong team why not showcase it on your website. You must also write clear team bios for a positive impact (and that VC funding).
- Photos: Avoid stock photos no matter how high quality and high resolution there. You must show real photos of your product, team and office. Use quality photos. A mediocre photo will push away the site visitors not to mention investors.
- Pricing (if applicable): While this step, won’t apply to all the websites, companies that want to sell through the website will need to integrate a payment gateway into their website. You must show clear pricing of your products on the website. A transparent pricing will establish user trust with your company. There are many options available on the internet if you want to integrate payment gateway.
- Maintenance: Stay relevant with frequently published blogs, current events, new products and offer, company updates to keep your site relevant. You must keep your website fresh with current and updated information.