You’ve created a website – score! Now you need to bring people to it. Ever wondered how to promote my business online. This handy guide would help you succeed in your online marketing efforts and get traffic on your website.
1. Search Engine Optimization
For your website to come up high on search engines like Google and Bing, you need to understand a little bit about “Search Engine Optimization” or SEO.
A website without effective SEO will not organically appear in the top spots on a SERP (search engine results page), and therefore won’t generate many clicks from Google, Bing, and other search engines.
SEO optimises your site so that it can come up on the first page of the SERP. Because let’s be honest, nobody goes beyond the first page.
Next thing is, content. Content also boosts a site’s visibility for search engines.
Writing good content that your visitors want to read and share with is a great way to increase your search engine rank.
Content is guided mainly by the keywords. Keywords, as the name implies, are the specific words that are essential to your business.
You would want to rank for the keywords. iPhone is a keyword for Apple but not for Hyundai.
Getting your keywords and key-phrases right is essential to the success of any website.
Your content strategy should be clever, you should include keywords in your Google ads as well but not too much because that too is a problem.
Keywords you want to rank for needs to be placed in the title tag — the closer to the beginning, the better.
Keywords should also appear in the H1 tag, meta description, and body content.
Content that’s well-written, informative and keyword-rich is more easily picked up by search engines, all of which helps to make the site easier to find.
3. Social Media
Next is social media. Create a social media account and interact with the customers often to promote your brand (and website).
You will be able to create connections with the customers and you can gain instant results as a result of your communication with them.
Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience.
As a business, you must have your brand’s presence on LinkedIn, Facebook and Twitter. Other social media platforms like Instagram and Pinterest can also be considered depending on your business.
4. Email Marketing
Next is email marketing. Emails have an added advantage of being more personalised.
You can send personalised emails to the customers about your new products, offers or just a hello!
Anything you do, just remember your email reflects your brand and sending too many unwanted emails to your brand can malign your brand image.
It’s better to create a subscriber list and send emails only to people who subscribe to it.
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